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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

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Managing Manufactured Products: Growth and Decline

Mind the Product

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies. On to product strategy.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies. On to product strategy.

Marketing 130
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Product Management System Basics

ProductPlan

Who will we want to include in our cross-functional product team? How should we arrange the strategy, brainstorming, and planning meetings for this team? Where will we capture, maintain, and communicate our product strategy? Training and onboarding. Product roadmapping. Wireframing. Market surveys.