ProductPlan
APRIL 5, 2022
The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.
ProductPlan
APRIL 5, 2022
The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.
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Mironov Consulting
SEPTEMBER 22, 2020
To delete the letters MVP from roadmaps and product charters. Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) Here’s why….
The Product Coalition
NOVEMBER 14, 2018
Services (customer support, training, etc.) Then you look at some of the activities a PM is responsible for or is heavily involved in: Product vision (strategy, roadmap, MRD, PRD, POR, etc.) Marketing collateral (presentations, training materials, sales guides, etc.) Marketing (product, social, brand, communications, etc.)
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