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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution. To learn more transformation pitfalls and how to avoid them, download our free white paper, 8 Common Pitfalls of An Agile Transformation.

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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

They are key inputs for your business and technology discussions around WHAT to work on. An Agile transformation is a rethinking and reworking of how your organization engages technology, people, and processes to achieve specific business outcomes. Reference: Harvard Business Review Analytic Services Survey, Sept 2018).

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Product Manager CV Template – How to Create The Perfect PM resume? [+ tips from experts]

Userpilot

Product managers with technical skills such as SQL or technical stack are in high demand, so highlight them in your resume. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.”

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

TL; DR. Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. What Is Product Marketing? Ready to get started? Book a demo today !

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The Little Things

The Product Coalition

Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. And at times, they should be turned on their heads to address unexpected shifts in culture, technology, and/or regulation. Crisp white sheets. See, not every host used white sheets (as most hotels obviously do)?—?but

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Begin Your Revenue Marketing Journey

Pragmatic Marketing

Revenue marketing is the combination of strategies, processes, people, technologies, customer focus and results that does the following: • Drops sales-ready leads into the top of the funnel • Accelerates sales opportunities through the sales pipeline. Let’s review each stage of the journey.