article thumbnail

461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. 18:41] How does the use case impact product vision and decision-making? The toughest thing to do is ask the right question. [18:41]

article thumbnail

Feedly is hiring a VP Marketing

Roy Madden

You will be responsible for developing and executing the Feedly marketing strategy. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. You have strong communication, story-telling, and presentation skills. Apply for this position.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Little Things

The Product Coalition

Big visions drive big innovations, which, in turn, generate big teams, revenues, and businesses. Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. But, it is a necessary tool for iterating, executing and scaling an existing vision/passion/idea.

article thumbnail

Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

Roll Out Strategy. Continuing to communicate the change vision (rinse and repeat). 8 Common Pitfalls of An Agile Transformation (White Paper). Identifying and communicating the compelling reason(s) why the organization should change. Ensuring alignment around the compelling purpose has been achieved at all levels.

article thumbnail

Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. The important thing here is that each product vision supports the portfolio vision. Here’s the great thing about this vision structure.

article thumbnail

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. Strong technology people are drawn to an inspiring vision; they want to work on something meaningful.

Vision 101
article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

Without a clear market strategy and portfolio roadmap, there’s no single answer, which really means there are 100 or 1000 different answers. A Portfolio Roadmap is the Glue In the five posts leading up to this one, we identified our most lucrative markets, determined their top priorities and crafted a growth strategy for those markets.

Roadmap 130