Product Management University

AUGUST 21, 2023

Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. The important thing here is that each product vision supports the portfolio vision. Here’s the great thing about this vision structure.

Product Management 246

Product Management Product Manager White Paper Vision 246

Product Management University

OCTOBER 13, 2023

Without a clear market strategy and portfolio roadmap, there’s no single answer, which really means there are 100 or 1000 different answers. A Portfolio Roadmap is the Glue In the five posts leading up to this one, we identified our most lucrative markets, determined their top priorities and crafted a growth strategy for those markets.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

ProductPlan

NOVEMBER 9, 2022

A new product introduction should be an extension of the product vision and strategy and must be led by product. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market. Design your strategy. How to craft a product launch timeline. Create content.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52