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I am leveraging my product background in both coaching and advising AI-driven startups. Pivot 1: CRM Strategist to User Experience Researcher Key Strategies: Leverage Your Unique Background : My communications skills became my secret weapon in translating complex tech concepts to marketing stakeholders. to offer 24/7 coaching services.
Ericsson has spent his career studying what makes experts stand apart from novices and Peak summarizes his perspective on the research today. In one study, he showed both novices and grandmasters a chessboard that represented a game midway through play. Much of Ericsson’s work compared novices to grandmaster chess players.
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Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. As part of your research, you also need to study the wider market.
This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, painpoints , and gains from using your product.
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While there are lots of content out there advising on this subject, I would just like to call out one thing which I believe has helped me time and again: having empathy towards my interviewer. While some encourage you to fake it till you make it, I would advise against it during the interview process. During the interview.
Do we create any value for our business for our customers? What outcomes are we driving for our customers and for our business? We forget it’s not really just about our preferences, it’s about our customer; the need we’re trying to solve. Your responsibility is to deliver these outputs ‘.
How do you manage executive expectations, customer expectations, and technical resources? I run the Customer Success team at Apptentive, and I’m gonna be here today just as a moderator for this panel. Can you provide any interesting insights on being a female PM? How do you give yourself the space to make those big bets?
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