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He considered product managers to be on a spectrum from “librarian” who is focused on facilitating communication and coordination to “poet” who formulates product strategy based on customer insights. During the process, I also gained a much deeper understanding of the technologies we are building and how the company operates.
UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Never before has there been better access to rich and nuanced data about the ways your users engage with your products. Create counter metrics.
This is a guest post from Dillon Forest, cofounder, CTO & product manager at RankScience. One litmus test for this: if you’re working on your product and you hit a roadblock, and you can’t find a satisfactory answer to your question on Stack Overflow. Do some userresearch. Make some mockups.
Analytics should be tested alongside features. In order to effectively test whether a feature has been implemented correctly, a QA engineer needs to understand the feature inside and out. You work like heck to get everything implemented and tested on time and get a brief moment of celebration…then surprise!
So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. You know where users clicked and didn’t click, when they clicked, and in what order.
The point is that some of these might be catchable by non-technical team members whose job it is to analyze the data, but a lot of cases could only ever be noticed by someone who understands how the implementation actually works on a technical level: an engineer like yourself. Keep the product folks technically up-to-date.
FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Are you a product manager?
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. Thanks, Andrew.
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019.
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