Pragmatic Marketing

AUGUST 17, 2014

Some marketers, including myself, are taking a different approach—one based on agile development. Software developers faced a similar crisis in 2001. They responded with a set of principles and a methodology called agile development, and it has transformed software programming. What Is Agile Marketing?

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The Product Coalition

MAY 15, 2019

A story of love, hate, oppression and triumph I’ll admit, I’ve started to fall out of love with agile over the past year or so?—?don’t I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile. Enter agile.

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The Product Coalition

FEBRUARY 12, 2019

OK, everybody knows Agile is one of the best product methodologies out there. Well, for those who are unsure about what Agile Product Development means, this post will refresh their memory first. Indeed, it has been a while since Agile was first popularized by a manifesto from product developers. Well, the answer is, it depends.

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Business of Software Conference

DECEMBER 11, 2019

Agile methodology sounds confusing and difficult, but Bethany Pagels-Minor breaks it down to bite-size slices of delicious cakes that will will help every team work better, communicate better, and provide better returns. Upcoming Events. It’s called ‘the many flavors of agile and what’s the right one for your team?’

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Product Talk

FEBRUARY 8, 2017

My goal was to put our varied methodologies and techniques (Lean, Agile, Jobs-to-be-Done, design thinking, etc.) The Agile Manifesto [7:06]. Other Links: The Agile Manifesto. The Agile Manifesto was the result of the software community being frustrated by traditional discovery practices. I hope you enjoy it. David Farber.

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Business of Software Conference

DECEMBER 3, 2019

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? That’s why that’s why things like agile works so well, and lean start so well because you’re learning all the time. Video, slides, and transcript below. Unsubscribe anytime.

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