bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Management University

MAY 11, 2018

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. Here’s an example.

Marketing 100

Marketing Differentiation B2B Healthcare 100

The Product Coalition

FEBRUARY 12, 2019

So is research, marketing or sales; but, without a product, there is really no outcome of the whole process. Here, we have covered the differences between Project and Product Management. Famously, in 2001, around twenty tech personalities published the Manifesto for Agile Software Development. This is vital.

Agile 61

Agile User Testing Development Analytic Tools 61

Product Talk

FEBRUARY 8, 2017

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. The Evolution of Modern Product Discovery [4:15]. Design Sprints.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100