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Planning and Execution in a Time of Change

The Product Coalition

For most companies it’s bad news?—?the Google, still just a scale-up in 2001, managed to come out stronger from the dot com bust and made a successful IPO in 2004. If you’ve been reading my articles in the past you know the system I’m alluding to?—? These teams work towards business goals? But not for all.

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Product Goals in Scrum

Roman Pichler

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” The product owner is accountable for “developing and explicitly communicating the product goal.” The entire Scrum team is “focused on one … product goal” at a time.

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Product Goals in Scrum

Roman Pichler

Listen to this article: [link]. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” The product owner is accountable for “developing and explicitly communicating the product goal.” Product Goals Defined.

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

Corporations started re-structuring so that teams were self-managing, and were given more autonomy and ownership. There was a gap between development and tech which needed to be filled. Product Management developed organically, as the intersection between engineering and brand management. After all, many paths lead to product!

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The Evolution of Modern Product Discovery

Product Talk

Instead, product teams are experimenting their way to viable solutions. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. My goal was to put our varied methodologies and techniques (Lean, Agile, Jobs-to-be-Done, design thinking, etc.) Anders Ericsson.