Collection, Analysis, Action: A Beginner’s Guide to the Product Stack
Mixpanel
OCTOBER 20, 2020
In 2005, fresh off of an IPO the previous year, Google analyzed how it could invest its war chest in a forward-looking manner. The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets.
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