article thumbnail

Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. This was one of the defining moments that inspired the creation of HubSpot back in 2006.

Inbound 211
article thumbnail

430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing? To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. And over time, you have the support operations group that’s trying to tune the machine.

article thumbnail

10 Excellent Open Source Bug Tracking Tools, by Usersnap

Usersnap

Or at least, technologies such as open source bug tracking enabled developers to do amazing things. It may be used by a support department to monitor inbound technical support requests and by a software development team to bug and task organization. Over the last few years, developers got some superpowers. And that’s incredible.

article thumbnail

Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. I have not been to San Francisco this year and this will be the first time since 2006 that I haven’t been to San Francisco in a year, which is just crazy.