2006 Management Naming Positioning 
bpma ProductHub
NOVEMBER 21, 2016
In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Before your mind wanders too far, let’s set the record straight.
Product Management Unpacked
AUGUST 8, 2018
Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult. Bad for the company.
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Mind the Product
AUGUST 19, 2019
What does it mean for us as product managers? What does it mean for us as product managers? Secondly, as great product managers are also great capacity builders for their teams, you should start looking for opportunities that AI can present for your product. Imagine that you’re going to a coffee shop.
BrainMates
AUGUST 7, 2018
Product Management has been around for as long as there have been companies selling products, but Product Management is on the rise. So why are Product Managers in short supply now? This is the domain of professional Product Management.”. Shortage of Product Managers.
Mind the Product
FEBRUARY 1, 2019
getting a certification (be it scrum, agile, product, coaching … you name it). Are you moving towards a positive outcome, or away from a negative one? Research into Approach goals and Avoidance goals shows that if we frame our goals as a positive (Approach), we have a better chance of success and feeling positive about the experience.
ProductPlan
APRIL 4, 2019
How did this relatively unknown product manager in his early 40s rocket through the ranks to take control of one of the largest and most powerful tech companies of all time? Next up was a management consulting role with McKinsey & Company. What his career in product management tells us about how and why he’s CEO.
UX Studio: Product Management
DECEMBER 7, 2022
From many clients, we’re proud to say that we worked with names such as Netflix, Google, HBO, Zignaly, and IncQuery Labs. The UX research consulting earned a global name with its research expertise, educational content, training, and UX consultancy services. . Both of these writings have been cited in thousands of articles. .
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