Product Innovation Educators
JULY 29, 2024
I first discovered Tony when I read his book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services and then invited him to speak at the Denver PDMA chapter, back in 2006. He is also the author of the more recent book Jobs to be Done: Theory to Practice. Tony also has 12 patents to his name.
Alchemer Mobile
JANUARY 4, 2023
Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. About Apptentive.
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freshtrax
MAY 26, 2021
Learning from their first failure, IKEA redeemed themselves with ample consumer behavior research. They conducted observational research of the Japanese consumer lifestyle from those living in single-family houses to studios. Starbucks conducted market/user research in 1995 before actually entering the market.
The Product Coalition
MAY 9, 2020
New Coke is perhaps the most famous market research fail of all time. Microsoft Zune (2006) Healthy competition between companies can be great. That’s the exact problem Microsoft encountered when it launched the Zune in 2006. By the time the Zune was released, Apple was already dominating the market.
UX Planet
JANUARY 16, 2024
SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Twitter: X The social network was founded in 2006.
Good Product Manager
DECEMBER 4, 2016
On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!
Good Product Manager
DECEMBER 4, 2016
On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!
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