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5 Costly Branding Mistakes

UX Planet

Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

In-App Messaging You May Not Have Expected. ReachOut functionality lets you take advantage of all of the data you have collected about a user to deliver contextually relevant in-application messages to your users. We have been in business since 2006 and our sole focus is software usage analytics.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? And they would name a bunch of software, but they’d use Docs and Sheets to do just about everything. You think about things like databases or search engines or social networks or messaging tools.

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Norman Crowley on uncovering the business opportunities in tackling climate change

Intercom, Inc.

And that went on to become a monster, I floated it on the London Stock Exchange in 2006, exited it in 2008 for about a half a billion bucks and that brings us up to the latest bunch of companies. And so we really learned that the messaging and the product had to do a different thing for every person in the organization.

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What Are Microvideos? Use Cases, Tools and Tips

Userpilot

A microvideo is, as the name suggests, a short video. Just as a deep, meaningful TED talk would be wasted in a 30-second video, so it is that video content like this needs to be longer in order to get the message across. We created a YouTube video on using videos for onboarding – come watch ! Microvideo definition.

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14 years building BoS

Business of Software Conference

And I’ve had messages from people who’ve read it at very difficult or watched it at very difficult times in their life, and it saved lives without over stating it. While we’re reminiscing in hindsight, if you were to go even further back all the way to 2006, before your first BoS conference, what would you tell yourself?

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The Evolution of Modern Product Discovery

Product Talk

A number of people have asked me why I have a Portuguese name [Contextual Note: This event was in Lisbon, Portugal and Teresa Torres is a common Portuguese name.] My father is both of Spanish descent and Mexican descent, hence I say my name as /’ter-REE-suh tor-ress/, which is maybe the most American way to pronounce this name.