article thumbnail

Pirate Metrics For Product-Led SaaS-How Does The AARRR Framework Look Like In SaaS

Userpilot

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. The pirate metrics framework was developed by Dave McClure from 500 Startups and introduced in his 2007, presentation entitled “Startup Metrics for Pirates.”.

article thumbnail

What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

It’s a free tool that HubSpot launched in 2007 that scores your website based on factors like speed, SEO, mobile-friendliness, and security. Book a Userpilot demo. It was launched back in 2007 and has been an active lead magnet ever since. Book a demo call with our team and get started!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

User Funnel in SaaS: How To Optimize Each Stage and Drive More Conversions?

Userpilot

Acquisition refers to the stage where new users first sign up for a free trial or demo of your product. The Pirate Metrics Framework , invented by Dave McClure from 500 Startups in 2007, is a system for grouping metrics in the user funnel into five stages: acquisition, activation, retention, referral, and revenue (AARRR for short).

article thumbnail

What are Data Silos & How to Prevent Them When Data Sharing

Userpilot

In his 2007 HBR Silo Busting article , Harvard Business School Professor of Business Administration Ranjay Gulati wrote that: “In a survey of senior executives I conducted a few years ago, more than two-thirds of the respondents cited this shift as a strategic priority in the next decade.

article thumbnail

Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

These efforts earned him the prestigious Microsoft Most Valuable Professional (MVP) award in 2007. Get a Userpilot Demo and see how you can achieve this! appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Scaling the company.

article thumbnail

AARRR vs RARRA: Which one is better and what to choose?

Userpilot

The right metrics for either model are activation rate, the number of demos booked or signups , user retention rate, Net Promoter Score , monthly recurring revenue, expansion MRR , and customer lifetime value. Dave McClure from 500 Startups created the pirate metrics funnel in 2007. What is AARRR?

article thumbnail

How to Use Incremental Innovation to Build and Grow SaaS Products

Userpilot

Get a demo to see how! When the first iPhone was released in 2007, it sent shockwaves across the industry. If you would like to see how Userpilot can help you innovate your product to achieve and maintain a solid product-market fit, hit the link to get a demo ! Drive product adoption and feature discovery with in-app checklists.