The Only Leading Metric to Measure Product-Market Fit and How to Use It
The Product Coalition
FEBRUARY 20, 2023
A lot of startups think they have PMF and try to enter the growth phase prematurely — usually due in part due to VC pressure to grow or simply not having a way to measure and validate how strong your PMF is — which can be disastrous. In that way, this framework is also useful for products who’ve already found PMF.
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