Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. Engineering as marketing is an effective traction channel, but only when done well.

Research Software 98

Research Software Engineering User Testing Marketing 98

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Channels do not mold to products.

User Testing 90

User Testing Strategy Product Research Outbound 90

Business of Software Conference

JULY 26, 2016

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Marty Cagan: Customers Are Not The Source Of Innovation.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. Those values might be you know might be customer success might be your key value.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8