Secrets of successful product management?—?Q&A with Marty Cagan
The Product Coalition
NOVEMBER 6, 2018
Especially why technology products like Netflix, Amazon and Google do so well and have so much love from customers? It’s something that Marty Cagan, author and founder of Silicon Valley Product Group , set out to answer in his book Inspired: How to Create Tech Products Customers Love. User research is vital for product discovery.
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