2008 Leadership Naming Product Marketing 
Mironov Consulting
FEBRUARY 1, 2018
Role definitions, or “who does what” Even if we assume a team of individually great product managers (and developers and designers and marketing/sales/services/support folks), organizations are complex. Rich is the author of “The Art of Product Management” (2008), and founded the first Product Camp.
Business of Software Conference
FEBRUARY 16, 2021
Some of the BoS talks that had an impact on his company, including changing its name to Kevel. But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. But like, the name of the company was just putting us in the, like, wrong quadrant to begin with, right. Wrong foot.
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Intercom, Inc.
SEPTEMBER 26, 2019
If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.
svpg
SEPTEMBER 30, 2016
Martina has gone on to have a remarkable career, in both product management and product marketing. The results of Alex’s experiments and early successes gave Alex the confidence to propose to the BBC leadership a new product vision and strategy which she called “BBC Out Of Home.”
Business of Software Conference
MARCH 11, 2020
DC : Probably one that’s not even officially a start up but I started a nice thing called ghost story and which is a browser plugin privacy browser plugin and I started that in 2008. And by the fifth time you’re certifiable at this point. Like starting businesses cause when you go through it is. But at least you can see something.
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