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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

At UXDA, we believe design has the power to alleviate these pain points and spark genuine human connection. Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. In practice, it actually does the opposite.

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Seven Tips for Building a Business in a Recession From Someone Who Did Exactly That in 2008

The Product Coalition

Seven Tips for Building A Business in A Recession From Someone Who Did Exactly That in 2008 Even amid chaos, there’s a chance for opportunity Ashish Toshniwal, CEO and Co-founder at YML Calm seas never made a great sailor, and in March 2009, I unintentionally broached into a tsunami. This is the time to spot and solve their problems.

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

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How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Back in 2008, I was a product manager at a startup that operated online communities for university alumni associations. While alumni associations (our customers) loved our product, alumni (our end-users) did not. These opportunities should emerge from generative research— customer interviews and customer observations.

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Effective Strategies to Predict Churn in SaaS

Userpilot

You’ll identify and address pain points quickly, leading to increased user satisfaction. Churn happens when a customer stops doing business with you. Bad customer experience. Poor customer service. Product pricing plan weak points. Use NPS and CSAT to measure satisfaction along the user journey.

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Systems Thinking and its Relevance to Strategic Planning in UX Research

UX Planet

Applying Systems Thinking in UX Research The field of UX focuses on understanding and meeting user needs. UX research involves investigating how users interact with products and services to identify pain points in the provided experience. chelsea green publishing, 2008. References RYAN, Alex. 345–358, 2007.

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Why cross-cultural design really matters

Imaginary Cloud - Design

Don't underestimate user research. Look at the example of the world-wide famous Starbucks when expanding to Australia: the northern american chain decided to open their business in Australia in 2000 and by 2008, it had 87 open stores. Don’t find customers for your products, find products for your customers.”. Seth Godin.