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Evolving our data model beyond front-end events

Mixpanel

“Events are a restrictive, inflexible way of modeling data.” That was a direct quote from the community when we released Warehouse Connectors last year, showing a commonly-held concern about the limitations of product analytics. So long as the data point has a timestamp, it can be represented as an event for analysis.

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What is reverse ETL and why does it matter for your product data?

Mixpanel

I started my career doing data entry of stock inventory into an excel sheet. For most people, that would make you hate data for the rest of your life. But for me, despite the inefficiency of data entry, it made me realize the value of data early on. We would all be still using Google Analytics and its vanity metrics.

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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. You can do in-person interviews with interested members of your target market, use focus groups, or even multiple-choice questions surveys to collect useful data. Message testing tools.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

A product growth manager is in charge of your product growth strategy: they are concerned with realistic KPI metrics and can achieve these by researching customer feedback and data, identifying opportunities for revenues, and testing products and features. What are the four SaaS product growth strategies – the Ansoff Matrix?

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? Three major changes in the past decade have changed the tech landscape: the evolution and maturity of the web browser, the use of SaaS tools in the workplace, and the opening up of APIs to the broader public.

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5 Business ‘Rules’ Worth Breaking

Business of Software Conference

Rule Worth Breaking #5: You shouldn’t make big decisions without substantial data to back them up. Cohen starts his presentation by telling a story about how he started blogging in 2009. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us. Besides, why am I doing demos all day long?

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Build Iron Man Suits, Not Terminators | Carl Ryden, PrecisionLender | BoS Europe 2018

Business of Software Conference

In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI. We started our company in May of 2009 with quite literally a blank screen and a blinking cursor. Peldi knows, a few people know – yeah, mother of demos guy. So this is Doug Engelbart.