Sales Hacker?s Max Altschuler on selling more with less
Intercom, Inc.
JUNE 21, 2018
But I couldn’t raise the money for the startup; this was 2009, right after the recession. It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. It was about testing our ideal customer profile religiously.
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