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What is Secondary and Tertiary Onboarding, and Why You Should See Onboarding As a Continuous Education Loop

Userpilot

Learn why you should ditch your product tours, embrace primary, secondary and tertiary onboarding instead, and love onboarding experiments. The whole point of onboarding is to push someone down the user journey , which means you shouldn’t stop at new user activation. “Should we just do a product tour?

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What is Customer Effort Score (CES): The Ultimate Guide to Measuring and Improving CES

Userpilot

Are you looking for an effective metric to measure user sentiment ? If that’s the case, you’ll find Customer Effort Score or CES the perfect metric for your SaaS business. Measuring CES helps you keep tabs on a crucial aspect of any business – customer loyalty. What is Customer Effort Score (CES)?

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Growth Hacking with Customer Journey Mapping and AAARRR Funnel

Userpilot

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. Acquisition — Where are your potential customers coming from? Activation — How many users take the first step? Break down silos.

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Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. Because there are so many ways a user might come to Dropbox – a shared file, collaborative folder, homepage, etc. –

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. All startups built double-sided marketplaces, serving B2C as well as B2B customers. Fallacy #6: We Need a PMO for Product A PMO?—?short

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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. Andrew: Definitely.