2011 Differentiation Product Marketing Roadmap 
Intercom, Inc.
OCTOBER 1, 2020
On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.
Intercom, Inc.
OCTOBER 1, 2020
On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.
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The Product Coalition
SEPTEMBER 2, 2019
It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.
svpg
SEPTEMBER 30, 2016
This is very common in large companies, and in this model, the product manager is really a project manager and roadmap administrator. The product manager can do his or her job. Martina has gone on to have a remarkable career, in both product management and product marketing.
Intercom, Inc.
MARCH 29, 2022
Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. We’re seeing a shift towards designing for end user productivity.
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