2011 Differentiation Product Marketing User Testing 
The Product Coalition
SEPTEMBER 2, 2019
It was launched in 2011 and went broke in 2013 because people didn’t buy the product. It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?
Brian Balfour
AUGUST 3, 2017
The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - the concept that products are built to fit with channels, channels are not built to fit with products.
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Intercom, Inc.
OCTOBER 1, 2020
Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Once you start talking to customers and they start buying your product on the basis of what’s coming around the corner, you’re starting to lose a lot of agility.
Intercom, Inc.
OCTOBER 1, 2020
Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Once you start talking to customers and they start buying your product on the basis of what’s coming around the corner, you’re starting to lose a lot of agility.
Userpilot
SEPTEMBER 4, 2023
A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.
Userpilot
SEPTEMBER 4, 2023
A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.
Business of Software Conference
FEBRUARY 16, 2021
3:00 James Avery, Kevel: But yeah, so I started it started back in 2009, it took a little while to get a real customer of the ad network, the software to kind of run display advertising and things like that. And then in 2010, we got our first customer. In 2011 we raised money. 2:43 Mark: Yeah. We raised like a seed round.
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