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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. product/features/strategy. You can also link the product roadmap to your objectives. 10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. What is Good Product Strategy? Melissa Perri, July 2016.

Roadmap 188
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Radical Product Strategy

Radical Product

Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. But once you have a clear vision, what’s next? How do you translate that vision into action? We had a clear vision.

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What we learned moving sales and product upmarket together

Intercom, Inc.

We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love. Trial and error: adding sales input to the product roadmap. Here’s how we did it with a few lessons we learned along the way.

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Intercom on Product: One for the roadmap

Intercom, Inc.

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. That’s the dream, that’s the vision. I was having a great time there, back in 2011. That’s the dream, that’s the vision.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. That’s the dream, that’s the vision. I was having a great time there, back in 2011. That’s the dream, that’s the vision.

Roadmap 165