How JustGiving Crowdfunding Went From an Idea to £100m in Five Years
Mind the Product
MAY 25, 2018
Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.
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