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Ask an expert: Yariv Azatchi on adapting to challenges and driving value to users in changing times

Mixpanel

Yariv Azatchi is the chief technology officer at Promo and is the man connecting between the products and data in the company. Promo.com was founded in 2012 as a world-leading online video creation platform and cloud-based video-making service for businesses. Tell me about the company. When was it founded?

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Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals. June 2, 2012. Refinement Is about Readying. Start and End with Value.

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Why Your ‘Brilliant’ Technology Fails To Have Impact | Tom Adeyoola, Metail | BoS Europe 2018

Business of Software Conference

Some friends of mine went off and did the same thing a few years later and successfully floated their business in 2012 for 500 million. So I just googled “Leading expert computer vision”. Maybe this technology solution could be the answer. I felt the computer vision was crucial. The glory days of the Internet.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Liam Geraghty: From the very start, Intercom’s mission has always been to make internet business personal, so it’s not surprising that we’ve been podcasting for a long time; since 2012, in fact. The vision? You’ll find everyone from HubSpot CEO Yamini Rangan to Calm CTO Will Larson. What’s that big dream?

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

So let me remind you a little bit of this slide from 2012 which never really took off but I still I’m trying to push it some more. You can reconfigure the company vision scope and size. Now he’s the CTO. And so we were like hey it’s going to work. Yeah right. So that could be a title for this.