Localization in Japan: Understanding the ins-and-outs of Japanese Websites
freshtrax
JUNE 16, 2021
The standard is to use a top-level domain to rank for Japanese search engines. Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. Your hreflang should read: company.jp. Quality Assurance.
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