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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. SaaS Inbound Marketing. Paid digital ads.