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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. To make that connection in the real world, we began hosting a series of events in 2015, effectively a live version of the Inside Intercom blog. Writing one proverbial bestseller isn’t easy, but it’s not uncommon. .

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Does it help marketing managers publish posts faster? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Case in point: during an executive briefing presented at an event by The Conference Board in Canada, online learning pioneer and Bluedrop founder Emad Rizkalla stated that a massive 85% of every dollar that goes to in-person training is spent delivering it. They’re not just creating great users of their software.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager. A: New leads relied on the usual forms of networking, inbound marketing activities, and events.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. Take advantage of conferences and events to network and build trust with your peers. Hold on to it – it’s what keeps you going.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Mikey Trafton: How To Manage Your Badass Team. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. BoS Europe 2019 BoS USA 2019.

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Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

I was just starting to think about account management, not even necessarily sales at the time. They had a couple of account managers out of Canada, but no one in the Bay Area. By the time that I actually left Slack, I was senior manager of enterprise. And Slack was really, really new. Here I am again, different company.”