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Localization in Japan: Understanding the ins-and-outs of Japanese Websites

freshtrax

Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. Project managers may supervise each part of the project, making sure the project runs smoothly as well as certifying the quality of the localization work at hand.

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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

LinkedIn is the perfect example where over time they've achieve Product Channel Fit with Virality, UGC SEO, and different forms of Inbound and Outbound Sales. But if not managed properly, can also kill your company. But around end of 2012 Facebook started killing off the API's that enabled this channel.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. ” Megan Sheridan , former Experience Brand Manager, captures the unique power of live events. For a certain audience, Intercom was arguably more famous for its content than its product.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

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Reorganizing Product Teams

Mironov Consulting

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. And services firms usually don’t have prod uct managers: instead, individual clients tell us what they each want and we profitably custom-build that.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager. A: New leads relied on the usual forms of networking, inbound marketing activities, and events.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Mikey Trafton: How To Manage Your Badass Team. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Unfinished Business… Talks from BoS USA 2012. Michael McDerment: A litany of product management mistakes at Freshbooks. Eric Sink: Product Management.