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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager. How did Adjust get potential clients in Japan to trust its technology?

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. But at the end of the day, we’re people, our teams are people, and those dynamics are a lot harder to manage. Patrick: Yeah.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. Stanford was actually the only business school that I applied to because I specifically wanted to move out to the Bay Area and move into tech full-time.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Does it help marketing managers publish posts faster? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves.