The Product Coalition

FEBRUARY 22, 2021

A guide to understanding your time better Time flies, especially if you are a Product Manager. Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. There are two parts to being proactive at managing your time.

Product Management 123

Product Management Product Manager Technical Review Software Review 123

Product Talk

MAY 15, 2024

In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. While her results were far from perfect, they’re a great reminder that continuous discovery is a journey.

Product Research 268

Product Research Feedback Software Analytic Tools User Testing 268

Intercom, Inc.

JANUARY 28, 2020

Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. . After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” .

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

The Product Guy

JUNE 25, 2018

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Given the split responsibility between manager and direct report, alignment and effective communication in these situations is key.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

Intercom, Inc.

DECEMBER 21, 2021

The Ultimate Customer Support Tech Stack for 2022. It’s been another year of substantial change and mounting pressures for many support teams, with ever-rising inbound support queries, more businesses moving online, global supply chain issues , and pandemic-related budget cuts. Davin O’Dwyer , Managing Editor.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision. Cultivate a Sense of Ownership.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

APRIL 8, 2022

They worked with many tech companies and were funded $50k from the first round of investors to build the MVP and find Product-Market fit. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Here’s a review of how they did that.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

OCTOBER 26, 2021

Salespeople don’t need technical backgrounds to sell software, but they do need to be passionate about the product and its value to your customers. Buyers will enter the sales cycle at a variety of different stages – some will have just glanced at your website, some will have read product reviews, some might have completed a free trial.

Inbound 160

Inbound Product Research Customer Experience Technical Review 160

Intercom, Inc.

MARCH 7, 2022

After making necessary updates to an Article, you can share it for review without needing to unpublish it, allowing you to retain all of your Article reporting metrics. Communicating expected reply times properly helps manage customer expectations and short response times should be proudly displayed. See you there ??.

Data Visualization 104

Data Visualization Reporting Tools Customer Experience Onboarding KPIs 104

Gainsight

SEPTEMBER 22, 2023

Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. The proliferation of technology and low barriers to entry mean that anyone can start a business. What do they have in common?

Education 52

Education User Friction Customer Experience Customer Feedback 52

The Product Coalition

MARCH 3, 2023

In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few.

Customer Experience 125

Customer Experience Customer Feedback User Testing User Friction 125

Mixpanel

JANUARY 12, 2023

Copywriting, while often thought of as something creative and inspired, is a technical craft. Product and growth managers often build onboarding flows that get users to this moment fast. Think TrustPilot reviews, customer support tickets, and ProductHunt comments. It’s a product unto itself.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

APRIL 25, 2024

For SaaS product managers, market research, including competitive analysis, is crucial. Technological progress now facilitates examination efforts on both structured and unstructured datasets effectively addressing large-scale analytical complexities. It evaluates past strategies and gauges the potential success of new offerings.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Lenny Rachitsky

MARCH 12, 2024

Two years in, I’ve learned a ton , and the podcast is consistently a top 10 technology podcast globally , with a 5.0 average star rating across nearly 4,000 reviews. For my podcast, you might think: how many nerds would listen to a podcast about product management? AI + product management? Clearly not A+ on day one.

Technical Review 134

Technical Review Analytic Tools Research Software Feedback Software 134

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Are there inbound screens to Login other than the splash/opening screen? Let’s rewind for a second though. What is a user flow? User flows are for the visual learner.

Analytic Tools 73

Analytic Tools Customer Experience Customer Feedback Data Visualization 73

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Michael: Most people listening probably think of HubSpot as this inbound marketing company. Scaling support as you grow.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

Intercom, Inc.

JULY 29, 2021

They needed to be really quick coming up with a new, adapted learning management system: “It’s the equivalent of going into an old house and stripping it back to the walls and having to really start from scratch again. And I think you need to think about people management the same way. SaaS is the subscription business.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

All About Product Management

JULY 9, 2010

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. The company has adopted and really embraced scrum so naturally expects the Product Manager to take on many of the Product Owners responsibilities. His reply was: 1. Vision and Strategy 2.

Product Research 48

Product Research Technical Review Strategy Product Management 48

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. Their expert project management is something they’re proud of, no wonder their motto is “on-time and on-budget”. DigitalDesign.NYC focused on tech and software until they launched their new division DD.NYC.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. Their expert project management is something they’re proud of, no wonder their motto is “on-time and on-budget”. DigitalDesign.NYC focused on tech and software until they launched their new division DD.NYC.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g.

Technical Review 48

Technical Review Research Software White Paper Product Management 48

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. They’ve spent hours reading customer reviews, checking out your pricing options and researching competitors.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Userpilot

AUGUST 23, 2023

Value chain management consists of managing, monitoring, and optimizing all discrete activities that contribute to the customer value chain. What are value chain management and mapping? For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

AUGUST 10, 2018

Will: Hey I’m Will and I’m a sales manager here at Intercom. It’s powered by Operator, our bot technology, and if your business has a website, this is definitely going to help you grow your customer base and make your sales, marketing, and support teams more efficient and hopefully a little bit happier as well.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

JANUARY 19, 2022

If you’re looking for the technical documentation on Userpilot integrations, go here. Enable Userpilot integrations in one click directly from your dashboard with: Segment , Amplitude , Google Analytics , Google Tag Manager, Heap, Intercom , Kissmetrics, Mixpanel. Google Tag Manager integration. Segment integration.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

StubHub

MAY 8, 2019

This new program, which we developed over the course of a year, has already made available to our partners an entirely new set of APIs that address key business processes like event cataloging, inventory management and order management. The most significant challenge was due to the lack of a self-service functionality.

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows. Go without one and risk seeing your business flame out.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Business of Software Conference

MAY 21, 2020

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

ProductPlan

MARCH 5, 2019

According to leading research on technical recruiting, the interview process for the Internet and Tech industry currently averages more than 24 days. But if you’re recruiting product management talent, you’re in luck. The Product Management Talent Funnel. Diversify your sources of product management talent.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Userpilot

JULY 20, 2023

When trying to choose the right productivity app for your needs, it’s best to look at a combination of third-party reviews, social media posts from users, and free trials to try out the software for yourself. Product managers have been using marketing automation platforms like HubSpot and Marketo to automate repetitive tasks for years.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Intercom, Inc.

JANUARY 24, 2019

Knowing when it’s time to become a platform is a delicate thing, as Mike Kreaden , Managing Director of Salesforce Incubator, discovered. It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. When I started in 2002, I was the first product manager for the API.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

MARCH 29, 2024

Tableau builds trust with potential customers on software review platforms. HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. It combines a regularly updated blog with a targeted newsletter for product analysts and managers.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

freshtrax

SEPTEMBER 24, 2019

With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager. Adjust is now a well-established technology provider and plays a major role in shaping the future of the market. How did Adjust get potential clients in Japan to trust its technology?

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97