Remove 2012 Remove Branding Remove Inbound Remove Management
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Localization in Japan: Understanding the ins-and-outs of Japanese Websites

freshtrax

An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with. It’s the only way to show your customers you care.”.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

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Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

I was just starting to think about account management, not even necessarily sales at the time. They had a couple of account managers out of Canada, but no one in the Bay Area. By the time that I actually left Slack, I was senior manager of enterprise. And Slack was really, really new. We’ve got three solutions engineers.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager. A: New leads relied on the usual forms of networking, inbound marketing activities, and events.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. But at the end of the day, we’re people, our teams are people, and those dynamics are a lot harder to manage. Patrick: Yeah.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. We came out of private beta on January 27th, 2012, where we announced that we’d raised a million dollars.