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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. And the best folks in the world at monetizing traffic are software companies. And so, yeah, very surreal.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.