2013 Advertising Product launches Technical Review 
BrainMates
OCTOBER 30, 2022
New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). 5 - Ineffective Product Marketing.
Obo
FEBRUARY 12, 2019
Revolutionizing the way we connect to each other through technology is a gargantuan task. [1] 1] But that’s the goal of Google X’s projects, including its 2013 flop, Google Glass. How did Google, a company known to be quantitative and data-driven, invest so much into a product that failed?
Expert insights. Personalized for you.
59 
Let's personalize your content