Driven by Purpose: The Secret Behind Successful Products
The Product Coalition
AUGUST 23, 2023
Fairphone was founded in 2013 to challenge this status quo and prove that a more ethical approach is possible. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues.
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