Remove 2013 Remove Data Visualization Remove Positioning Remove Product Goals
article thumbnail

Customer Education & Training: The Investment That Keeps on Giving

Gainsight

These are just the tools, however. For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. Unfortunately, webinars are also too often used as marketing tools.

article thumbnail

Are Your Product Leaders Good Enough?

BrainMates

This means, “Given enough time and enough promotion levels, every position in a firm will be occupied by someone who can’t do the job. ”. Further, The Asia Pacific Journal of Marketing & Management Review (2013) outlines that leadership is much more than instincts and skills. Product Leader is a different flavour of leadership.

article thumbnail

Are Your Product Leaders Good Enough?

BrainMates

This means, “Given enough time and enough promotion levels, every position in a firm will be occupied by someone who can’t do the job. ”. The Asia Pacific Journal of Marketing & Management Review (2013) outlines that leadership is much more than instincts and skills. A Product Leader is more than a Senior Product Manager.