Gainsight
FEBRUARY 2, 2024
Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.
The Product Bistro
NOVEMBER 13, 2021
I originally came across it in 2013 after its successful Kickstarter campaign funded it, and its bare-bones simplicity was appealing. As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical.
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ProductPlan
APRIL 27, 2021
My company ProductPlan launched our product roadmap platform in 2013 and we baked in product-led growth from the very beginning. Educational focus with inbound marketing. Our low-key educational approach to content allows product managers to learn about us through high-quality articles, books, webinars, and other content.
Userpilot
OCTOBER 8, 2021
4) In-app contextual help that educates customers about the value of features over and over. The product-led growth model has numerous advantages over traditional sales and marketing for many SaaS providers: Lower customer acquisition costs : you don't need to spend a fortune on salaries for large inbound or outbound marketing teams.
Business of Software Conference
MAY 21, 2020
Prior to joining Simprints, I’ve worked mostly at the intersection of education and code. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. These days we primarily focus on inbound channels and by far our biggest inbound channel is stack overflow.
Brian Balfour
JUNE 20, 2017
Since it was founded in 2013, the company has reached 1 million monthly active Patrons, paying an average of $12 a month , and 50,000 active creators. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience. There was no warmth, no reassurance, no education.
Intercom, Inc.
FEBRUARY 28, 2019
He joined in 2013 (when there were only about 300 global employees) with the mandate to grow the company internationally. I joined HubSpot at a very interesting time when we were about 300 people globally, way back in 2013. We’re also good at inbound marketing, it turns out, so that has been pivotal to our success.
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