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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

This spotlight represents your active customers who are reaching out with their feedback and requests. And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. The problem with spotlight vision is that it can lead to a skewed understanding of the customer base as a whole.

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

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Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). Interviewing is generative. We need both.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. In 2013/2014, the company began scaling rapidly and moved to India to accelerate its growth. But gaining acceptance from the market and acquiring customers is the bigger challenge.

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What is the CIRCLES method? Examples and Alternatives from Senior PM

Usersnap

Lin in his book “Decode and Conquer” in 2013. Product managers are responsible for resolving user problem -> and user stories, making effective product design crucial. Some PMs may opt for detailed paragraphs, while others favour brevity with one or two sentences to capture user will.

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Webinar: Setting Up Your Organization for the Modern Data Stack

Indicative

New pain points, opportunities, roles and use cases that will emerge with the rise of the modern data team. Jeremy Co-Founded Xtify, the first Mobile CRM for the Enterprise, acquired by IBM in 2013. This webinar will cover: How the modern data stack is ushering in the democratization of data across the organization.

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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.