Remove 2015 Remove Branding Remove Product Marketing Remove User Testing
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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? These brands have seen huge growth over the past few years, grabbing market share from the big, established names.

Branding 123
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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team.

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Choosing the Right Planning Horizon for Your Product

Roman Pichler

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Similarly, larger roadmap changes can cause product strategy adjustments.

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Five Berlin Design Studios to Work With in 2021

UX Studio: Product Management

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. If you need a reliable design partner now, contact us.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. Miro has made the move from product to platform. Do you think that description still fits?

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How To Launch A Product or Feature To Maximize Growth

Brian Balfour

Superhuman was founded in 2015 (3ish years ago at the time of writing this). To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. To create Word of Mouth, you just need to build a great product.