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The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Chaos Report 2015.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. SiriusDecisions Summit 2015. I put together some top track picks for product management leaders with my recommendations for sessions of most interest. — Jeff Lash (@jefflash) April 7, 2015.

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Five Habits of Highly-Effective Product Teams

Mind the Product

“If you build it, they will come” is not an effective philosophy in product development, but time and again I’ve seen and been on teams where we spend months building a product without ever talking to a customer to validate or refine our idea. This focuses on answering three questions: Who is the customer?

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The Importance of Localization

The Product Coalition

At the heart of Showmax is a determination not only to understand, but to meet the unique needs of each consumer. In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter.

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My Top 10 Posts of 2015 on Product Management, Career Optimization, and Life Hacks

Sachin Rekhi

2015 was the year I returned to writing. I wanted to share the 10 most popular posts I published in 2015. I wanted to share the 10 most popular posts I published in 2015. While I wrote mostly on product management, design, and entrepreneurship, I had a few well-received posts on optimizing your career and life hacks in general.