Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. What traits should one look for in a candidate while hiring for a product manager position in a b-to-b market? SiriusDecisions Summit 2015. — Jeff Lash (@jefflash) April 7, 2015. .

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Research Software Product Research Feedback Software User Testing 74

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Intercom, Inc.

JULY 4, 2018

At a glimpse, this actually makes sense – if customers are willing to shell out cash, surely that’s a great way to ensure you build only valuable stuff. Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies.

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Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. If there’s customer adoption , developers generally will come.

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Marketing User Testing Weak Development Team Product Research 217

Mind the Product

SEPTEMBER 16, 2019

“If you build it, they will come” is not an effective philosophy in product development, but time and again I’ve seen and been on teams where we spend months building a product without ever talking to a customer to validate or refine our idea. This focuses on answering three questions: Who is the customer?

User Testing 116

User Testing Product Research Data Visualization Customer Experience 116

Intercom, Inc.

JULY 4, 2018

At a glimpse, this actually makes sense – if customers are willing to shell out cash, surely that’s a great way to ensure you build only valuable stuff. Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Userpilot

OCTOBER 20, 2023

TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. PLG companies can spend less on customer acquisition also because of product virality inherent in some SaaS products. Product-led growth.

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Feedback Software Analytic Tools Data Visualization Customer Experience 84

The Product Coalition

APRIL 3, 2018

At the heart of Showmax is a determination not only to understand, but to meet the unique needs of each consumer. In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter.

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User Testing Research Software Product Research Market Research 68

Mind the Product

DECEMBER 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people do.

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User Testing Customer Feedback Customer Experience Feedback Software 70

Sachin Rekhi

JANUARY 3, 2016

2015 was the year I returned to writing. I wanted to share the 10 most popular posts I published in 2015. I wanted to share the 10 most popular posts I published in 2015. While I wrote mostly on product management, design, and entrepreneurship, I had a few well-received posts on optimizing your career and life hacks in general.

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Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or  But when I do product due diligence for SaaS-focused PE/VC firms, it's the very first thing I look at.

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Good Product Manager

NOVEMBER 12, 2014

At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast. — Jeff Lash (@jefflash) October 28, 2014.

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Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Similarly, larger roadmap changes can cause product strategy adjustments.

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User Testing Technical Review Data Visualization Vision 158

Mixpanel

JANUARY 11, 2021

Can you tell us a little bit about the company and product, and where you’re focused? Viacom18 proactively forayed into the OTT business in late 2015 and went live with Voot—our mobile-first video-on-demand platform—in mid-2016. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

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Data Visualization User Testing Customer Experience Analytic Tools 98

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team.

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Good Product Manager

SEPTEMBER 21, 2015

Understanding Buyer and User Needs: A Short Survey. One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs.

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Product Research User Testing Customer Experience Product Management 60

Good Product Manager

SEPTEMBER 21, 2015

Understanding Buyer and User Needs: A Short Survey. One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs.

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Product Research User Testing Customer Experience Product Management 60

ProductPlan

SEPTEMBER 27, 2020

It’s all the rage, and is often the reason we get out of the bed each day – we want to delight our customers in everything we do. I’d bet that at least 75% of those reading this post would say that “Customer Delight” is somewhere in the top 3 stated goals of their company for the year. The Diluted Definition of Customer Delight.

Customer Experience 86

Customer Experience User Testing Customer Feedback Strategy 86

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. What systems/metrics/processes do we need to measure and track winning?

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Andrew Chen

JULY 10, 2017

I’ve published a number of guest essays and original writing on topics like growth metrics, consumer psych, the startup ecosystem in the Bay Area, push notifications, and much more. Lots of amazing interview questions from the growth leads at some of the best SaaS companies on the market. Top essays from 2015.

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User Testing Framework Startups Presentation 62

Mixpanel

MARCH 30, 2020

When gender diversity at the executive level is brought to parity, organizations are 15 percent more likely to gain more profit , improve customer experience , and attract and retain expensive talent , according to McKinsey. In fact, from 2015 to 2018, gender representation had only increased by 2 percent. (The Want to add users?

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Analytic Tools Feedback Software Reporting Tools User Testing 116

UX Studio: Product Management

SEPTEMBER 16, 2021

Unless you have design companies’ recommendations from your friends or colleagues, it might be challenging to choose a trustworthy company that will fit your needs. . We are ready to help you with any design and research challenges you might have. . An award-winning product design studio in the heart of Europe. Phoenix Design.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

JANUARY 16, 2020

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. Miro has made the move from product to platform. Do you think that description still fits?

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Research Software Data Visualization User Testing Customer Experience 249

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. The Experience is the Product by Peter Merholz. The Importance of Listening to Your Customers by David Cancel. The Psychology Behind Successful Products by Nathalie Nahai. Marty Cagan.

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Research Software User Testing Customer Experience Product Research 151

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. For instance, you build an iOS because you know you’re going to get users through it.

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Userpilot

JANUARY 12, 2024

Funnel charts A funnel chart is useful in business contexts for tracking how visitors or users flow through a pipeline. The width of each part of the chart shows how many users make it to each stage relative to other stages. Measuring progression through sales and marketing funnels. Tracking marketing conversions , etc.

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Data Visualization Analytic Tools Onboarding KPIs Research Software 93

The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? These brands have seen huge growth over the past few years, grabbing market share from the big, established names.

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Bain Public

APRIL 13, 2020

As product management influences more high-level decisions and business strategies, partner alignment/collaboration becomes key. C-suites lead the organization’s effort to excel at business strategy, monitoring performance, overseeing revenue and expenses, and evaluating product/market fit. This is unsurprising.

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User Testing Product Management Product Manager Customer Feedback 52

Mind the Product

FEBRUARY 25, 2020

In fact, studies such as the 2015 McKinsey report – Diversity Matters , have shown that working on a team with people who are different from you can challenge your thinking in such a way that it can actually help to sharpen up its performance. The post How do you Build a Winning Product Team? Cultivate Psychological Safety.

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Weak Development Team User Testing Workshop Magazine 118

Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. To create Word of Mouth, you just need to build a great product.

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Good Product Manager

JANUARY 11, 2016

Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016. Those are all compiled on the episode summary page , though I’ve included them below as well: Product Manager vs. Product Owner in Agile: One Person or Two?

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Good Product Manager

NOVEMBER 4, 2015

The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.

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Product Management Product Manager Data Visualization Software Review 60

Good Product Manager

NOVEMBER 4, 2015

The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.

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Product Management Product Manager Data Visualization Software Review 60

Userpilot

JULY 13, 2021

The UI of your SaaS needs to leave a lasting impression on your users, which is why we’ve compiled a list of 11 top UI designers for you. UI design is a subset of UX and a UI designer is responsible for designing the visual experience of a digital product for users. Who is your ideal customer and who isn’t? Let’s dive in!

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Research Software Feedback Software Data Visualization Reporting Tools 98

The Product Coalition

JULY 10, 2020

Wojicki, now known for being the CEO of YouTube, actually started her career as Google’s first Marketing Manager, where she launched the now beloved Google Doodle. She made the move to product when she took over AdSense as its first Product Manager, for which she was awarded the Google Founders’ Award. of the browser market.

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The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. Even though Elium already had some traction and gained many flagship customers, they were still doing on-demand development for other companies to cover their costs. It appeared that Talentsquare was their “last distraction”.

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