Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 94

Product Management Product Manager Management Management 94

bpma ProductHub

APRIL 17, 2017

A Guide to Writing Strategic Objectives, Tom Wright, February 21, 2015. What is Good Product Strategy? Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. 10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. Melissa Perri, July 2016.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2015 – Launch as JustGiving Crowdfunding.

User Testing 113

User Testing Weak Development Team Onboarding KPIs Customer Experience 113

The Product Coalition

JULY 10, 2020

Wojicki, now known for being the CEO of YouTube, actually started her career as Google’s first Marketing Manager, where she launched the now beloved Google Doodle. She made the move to product when she took over AdSense as its first Product Manager, for which she was awarded the Google Founders’ Award. of the browser market.

Product Management 99

Product Management Product Manager Management Management 99

Good Product Manager

SEPTEMBER 21, 2015

One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. — Jeff Lash (@jefflash) August 17, 2015.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Good Product Manager

SEPTEMBER 21, 2015

One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. — Jeff Lash (@jefflash) August 17, 2015.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Mind the Product

SEPTEMBER 16, 2019

Predictably in retrospect, Google Helpouts was met with crickets, and Google pulled the plug on it in April 2015. The experience scarred me, but it also taught me the following five, vital lessons that I have applied in subsequent roles guiding products from a bright idea in someone’s head to a fully realized, successful offering.

User Testing 118

User Testing Product Research Data Visualization Customer Experience 118

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 60

Product Management Product Manager Management Management 60

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. The Psychology Behind Successful Products by Nathalie Nahai.

Research Software 151

Research Software User Testing Customer Experience Product Research 151

Mixpanel

MARCH 30, 2020

In fact, from 2015 to 2018, gender representation had only increased by 2 percent. And with a market capitalization of $22 billion and 248 million active users, that mission is working pretty well. And Kasey Cuppoletti, the Head of Product at DonorDrive, is responsible for making sure all those pieces fit together. Hope Gurion.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

Roman Pichler

SEPTEMBER 18, 2017

For a brand-new product, the strategy should communicate what it takes to get to launch, enter the introduction stage, and serve the early market. After launch, the product strategy should describe how to achieve product-market fit and enter the growth stage. Take the Apple Watch as an example.

User Testing 158

User Testing Technical Review Vision Data Visualization 158

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 169

User Testing Product Research Product Marketing Marketing 169

Mind the Product

FEBRUARY 25, 2020

In fact, studies such as the 2015 McKinsey report – Diversity Matters , have shown that working on a team with people who are different from you can challenge your thinking in such a way that it can actually help to sharpen up its performance.

Weak Development Team 120

Weak Development Team User Testing Workshop Magazine 120

The Product Coalition

NOVEMBER 25, 2019

Varied experience and on-the-job learning As the programs are rotational, you’ll be exposed to many different aspects of the Product world. You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. They’ll be very valuable contacts for you in the future.

Analytic Tools 78

Analytic Tools Weak Development Team Naming Certifications 78

The Product Coalition

APRIL 3, 2018

In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter. Because arguably, how can companies who have never been present in a given market truly understand local needs and preference?

User Testing 68

User Testing Research Software Product Research Market Research 68

Mind the Product

JANUARY 23, 2017

Tanner’s first human-centered product development team. He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017).

Research Software 70

Research Software User Testing Customer Experience Workshop 70

The Product Coalition

NOVEMBER 19, 2019

Varied experience and on-the-job learning As the programs are rotational, you’ll be exposed to many different aspects of the Product world. You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. They’ll be very valuable contacts for you in the future.

Analytic Tools 60

Analytic Tools Weak Development Team Certifications Naming 60

Andrew Chen

JULY 10, 2017

Here’s a video interview breaking down how startups evolve and change their strategies as they gain initial traction, hit product market fit, and eventually start to scale. Lots of amazing interview questions from the growth leads at some of the best SaaS companies on the market. Top essays from 2015.

User Testing 62

User Testing Framework Startups Presentation 62

Mind the Product

MARCH 16, 2017

Tanner’s first human-centered product development team. He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017). The post More Awesome Speakers for #mtpcon SF 2017 appeared first on MindTheProduct.

Research Software 75

Research Software User Testing Product Research Workshop 75

The Product Coalition

AUGUST 13, 2018

Product / Market Fit “Product/market fit means being in a good market with a product that can satisfy that market.”?—?Marc Marc Andreessen Good Market ? Therein lies the blue ocean (the “good market”): an untapped segment of people who 1. Photo from April 2017 Satisfactory Product ?

Reporting Tools 60

Reporting Tools User Testing Customer Experience Definition 60

Bain Public

APRIL 13, 2020

C-suites lead the organization’s effort to excel at business strategy, monitoring performance, overseeing revenue and expenses, and evaluating product/market fit. A lack of systemic communication between teams can result in the delivery of products that miss. You don’t want to know the answer to a question you’re going to ask.

User Testing 52

User Testing Product Management Product Manager Customer Feedback 52

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Email, Paid, Press, Medium, Product Hunt, Hacker News, Referrals, etc.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Mind the Product

APRIL 18, 2017

Tanner’s first human-centered product development team. He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017). The post All the Awesome Speakers for #mtpcon SF 2017 appeared first on MindTheProduct.

Research Software 76

Research Software User Testing Customer Experience Workshop 76

Intercom, Inc.

JANUARY 16, 2020

We have a (pricing) plan for consultants with our product who we know will work with multiple customers. And this is pretty unique on the market. Consultants can use our product with their customers and the data will be separated from customer to customer. This was back in about 2015. Andrey: We bet on consultants.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Department of Product

MAY 22, 2020

But when you delve a little deeper, you’ll notice that product features impact the entire value chain of a business or product: Value – is what you’re building valuable? Marketing – how will you tell people that you’ve built something? Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. So it’s been an amazing, amazing journey.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Intercom, Inc.

JULY 4, 2018

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to?

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Intercom, Inc.

JULY 4, 2018

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to?

Marketing 165

Marketing User Testing Customer Experience Messaging 165

UX Studio: Product Management

SEPTEMBER 16, 2021

Innovative product design agency based in Stuttgart, Germany. PDlab was established by a design expert, Özkan Isik, in 2015. . It’s a relatively small web design company in Germany with up to ten product design experts. . In contrast, small design companies serve niche markets with their services. . out of 5. .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Bryce York

NOVEMBER 27, 2016

But came back for the first time in 30 years to speak at SydStart 2015? Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. The one metric that matters for marketing today is simple: GROWTH. How do you plan for growth?

Research Software 52

Research Software Analytic Tools Reporting Tools User Testing 52

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

DISQO

SEPTEMBER 6, 2019

Iteration in traditional product marketing is test, scientific method, evaluate, and customer discovery. I see it early, I evangelize the market. Berkeley did a study in 2015 , and found that entrepreneurs are indeed special, but not in the way that most of us think. Kelly : I would say evangelist.

Reporting Tools 45

Reporting Tools Research Software Product Research User Testing 45

DISQO

SEPTEMBER 16, 2019

Iteration in traditional product marketing is test, scientific method, evaluate, and customer discovery. I see it early, I evangelize the market. Berkeley did a study in 2015 , and found that entrepreneurs are indeed special, but not in the way that most of us think. Kelly : I would say evangelist.

Reporting Tools 40

Reporting Tools Product Research Research Software Feedback Software 40

DISQO

SEPTEMBER 16, 2019

Iteration in traditional product marketing is test, scientific method, evaluate, and customer discovery. I see it early, I evangelize the market. Berkeley did a study in 2015 , and found that entrepreneurs are indeed special, but not in the way that most of us think. Kelly : I would say evangelist.

Reporting Tools 40

Reporting Tools Product Research Research Software Feedback Software 40