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On skepticism and storytelling: How PMs can become more data-informed

Mixpanel

Rohit Gossain: I started off my career in 2010 as a technical analyst working with a product manager. At the time, product analytics software didn’t really exist—we were very much relying on Google Analytics. 2015 was when I saw a distinction emerge between real-time customer data and BI/analytics data.

article thumbnail

On skepticism and storytelling: How PMs can become more data-informed

Mixpanel

Rohit Gossain: I started off my career in 2010 as a technical analyst working with a product manager. At the time, product analytics software didn’t really exist—we were very much relying on Google Analytics. 2015 was when I saw a distinction emerge between real-time customer data and BI/analytics data.