Your Guide to User Behavior Analytics (UBA) for SaaS
Userpilot
MARCH 12, 2024
UEBA is a newer, more comprehensive rendition of UBA introduced by Gartner in their 2015 marketing guide. You can analyze user behavior through heatmaps, session replays, in-app surveys, funnel analysis , event tracking, and A/B testing. A/B test results with Userpilot. UBA vs. UEBA: What is user and entity behavior analytics?
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