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Your Guide to User Behavior Analytics (UBA) for SaaS

Userpilot

UEBA is a newer, more comprehensive rendition of UBA introduced by Gartner in their 2015 marketing guide. You can analyze user behavior through heatmaps, session replays, in-app surveys, funnel analysis , event tracking, and A/B testing. A/B test results with Userpilot. UBA vs. UEBA: What is user and entity behavior analytics?

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How to protect customer data while running smarter A/B tests

Mixpanel

So, how do you evaluate your A/B testing toolkit to make sure you’re collecting the information you need to deliver delightful digital experiences while protecting customer data? According to McKinsey , six in ten consumers in Europe now realize that rules regulate the use of their data within their own countries, up from four in ten in 2015.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Once you start implementing your UX strategy, keep testing and experimenting and use the insights to inform future iterations. Book the demo! For example, you may be able to get more sign-ups or demo bookings from your landing page , boost activation and adoption rates inside the product, and increase free-to-paid conversions.

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’. Give good demos. Use your email platform’s A/B test option and test, test, test until you know what kinds of subjects resonate most with your audience.

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Freemium Strategy 101: Ultimate Guide for SaaS Companies [+ Examples]

Userpilot

Book the demo ! Then test and tweak to get the right balance between free user retention and paid user conversion rates. After shifting to the freemium model in 2015, the company reached 1 million daily active users. If you want to see how Userpilot can help you pull it all off, book the demo! What is a freemium strategy?

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How to Apply a Design Sprint to Voice-Based Products

Mind the Product

million in 2015 (see footnote). I believe the answer is to use a test-and-learn approach to create a minimum lovable product (MLP) product – or the version of a new product a business can launch to create customer love with the least amount of effort and expense. challenge by offering a test-and-learn approach that minimizes risk.

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Celebrating Pride: Intercomrades share their favorite memories

Intercom, Inc.

“Being able to have that quiet time to sit, reflect, and test these new feelings really, really helped me. So, I was using the internet, watching people do demos on things like binding your chest or dressing for your body shape. It’s out there for us while we can’t be outside. ” And they ran with it.