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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. It took us 13 iterations of the product. And ultimately, we launched in 2015 and we’ve been iterating ever since. ” So we did that.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009. Make your strategy more Agile, Tim Leberecht, October 31, 2016. A Guide to Writing Strategic Objectives, Tom Wright, February 21, 2015. A Guide to Writing Strategic Objectives, Tom Wright, February 21, 2015. What is Good Product Strategy?

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Choosing the Right Planning Horizon for Your Product

Roman Pichler

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Take the Apple Watch as an example. Now how far is Tortuga?

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7 Years of Amazing Product Talks

Mind the Product

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. Your Product is Already Obsolete – How to Survive by Des Traynor.

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Upcoming SiriusDecisions Product Management Webcasts

Good Product Manager

You can learn more and sign up for the SiriusDecisions Product Management Webcast Series and choose which webcasts you’d like to attend — here’s an overview of the topics: Wednesday, November 11, 2015: Pricing and Packaging Best Practices. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.

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Upcoming SiriusDecisions Product Management Webcasts

Good Product Manager

You can learn more and sign up for the SiriusDecisions Product Management Webcast Series and choose which webcasts you’d like to attend — here’s an overview of the topics: Wednesday, November 11, 2015: Pricing and Packaging Best Practices. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.