Remove 2015 Remove Systems Review Remove Technical Advisors Remove User Testing
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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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On skepticism and storytelling: How PMs can become more data-informed

Mixpanel

Rohit Gossain: I started off my career in 2010 as a technical analyst working with a product manager. My team was doing more work around BI and reporting, so, in general, there wasn’t nearly as much knowledge around user behavior analysis. 2015 was when I saw a distinction emerge between real-time customer data and BI/analytics data.

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On skepticism and storytelling: How PMs can become more data-informed

Mixpanel

Rohit Gossain: I started off my career in 2010 as a technical analyst working with a product manager. My team was doing more work around BI and reporting, so, in general, there wasn’t nearly as much knowledge around user behavior analysis. 2015 was when I saw a distinction emerge between real-time customer data and BI/analytics data.

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Upsides to unshipping: The art of removing features and products

Mixpanel

Teams are praised whenever they release a new feature (or product) to their customers. He was the Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and first marketer at Grubhub. He advised companies like Tinder, Hipcamp, Reddit, Canva, and Pocket. Why should you NOT keep this feature?

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The Worst Nightmare of Any Product Manager

The Product Guy

At the end of 2015 I was in the worst nightmare of any Product Manager. We would regularly meet to discuss the features required, what the customers expected. In fact, our tests regularly failed. As we were getting closer to the end of the year, my senior vice president called me in, to review our progress against our goals.